Sales and business development
English for customer success managers
You make sure clients succeed, so they stay. In English, that means a clear onboarding call, honest talk about risks and a no to a feature that still keeps the client happy.
Your working week
The conversations you have, in English.
- 01
Onboarding call
What makes it hard: Set goals, explain the first steps and agree a check-in.
- 02
Low usage check-in
What makes it hard: Ask what blocks them without sounding like you are blaming.
- 03
Feature request you can’t promise
What makes it hard: Say no or not yet, and offer what is possible now.
- 04
Churn risk call
What makes it hard: Hear the real reason and agree a plan to save the account.
Sounds familiar?
You know English. These moments still catch you out.
“When a client asks for a feature we won’t build, I say ‘maybe’ and it backfires later.”
“I find out about churn too late, because the client is polite on calls.”
“Explaining technical steps simply in English takes me too long.”
Tasks in English
What your role asks you to do in English
- Run onboarding and training calls
- Check in on usage and goals
- Manage feature requests and expectations
- Rescue accounts at risk
How you practise
From the situation to your own answer
The situation and the technique
What the moment needs, in a few steps, with phrases that work.
Four practice formats
Cards, read and write, listen and write, respond in English.
Your answer, reviewed
The AI coach reviews your written answer and shows a better version.
Progress you keep
Today’s practice and your saved progress, on phone or laptop.
A dedicated pack for this field is in preparation. The meetings part of your week you can practise today, with Meetings and discussions.
Articles and terms for this role
- Terms
account-manager
A professional responsible for managing ongoing relationships with existing clients, driving renewals, and discovering upsell opportunities.
- Terms
customer-success-manager
A professional dedicated to helping customers achieve their desired business outcomes using the company's product, driving adoption and retention.
- Terms
account-executive
A sales professional responsible for closing new customer deals, conducting demos, negotiating contracts, and hitting revenue quotas.
- Terms
churn-rate
The percentage of subscribers or customers who discontinue their service or cancel their subscription over a specified timeframe.
- Terms
deliverable
A tangible or intangible good, service, or outcome produced as a result of a project.
- Terms
demo
A live demonstration showcasing a working software feature or product to stakeholders or clients.
Other roles in Sales and business development
Customer success manager
Practise the moments of your role
A dedicated pack for this field is in preparation. The meetings part of your week you can practise today, with Meetings and discussions.