Meaning
The percentage of subscribers or customers who discontinue their service or cancel their subscription over a specified timeframe.
Three examples from work
Executive review
CFOOur monthly churn rate increased from two percent to four percent in Q3.
Head of CSMost cancellations cite recent price increases and missing integrations.
Product strategy
POImproving new user onboarding is our best lever to reduce early churn rate.
PMUsers who complete the setup guide have ninety percent lower churn.
Customer success
Account ManagerWe launched an automated outreach campaign for accounts showing churn risk signals.
LeadProactive support calls can prevent voluntary cancellation.
Common phrases: 'reduce churn rate', 'customer churn', 'revenue churn'. Low churn is the cornerstone of sustainable SaaS businesses.