Sales and business development
English for account and key account managers
You keep and grow the clients the company already has. In English, that means a confident business review, a renewal with a price increase and calm when something went wrong.
Your working week
The conversations you have, in English.
- 01
Quarterly business review
What makes it hard: Show results, admit issues and agree goals for the next quarter.
- 02
Renewal with a price increase
What makes it hard: Explain the new price with value, not apologies.
- 03
Upsell conversation
What makes it hard: Connect a new product to a goal the client already has.
- 04
An unhappy client
What makes it hard: Listen, own the problem and agree a recovery plan.
Sounds familiar?
You know English. These moments still catch you out.
“Telling a client the price goes up is the call I postpone all week.”
“When a client complains in English, I over-apologise and promise too much.”
“I see upsell chances, but I don’t know how to raise them without sounding pushy.”
Tasks in English
What your role asks you to do in English
- Run business reviews with clients
- Negotiate renewals and price changes
- Propose upsells and cross-sells
- Handle complaints and escalations
How you practise
From the situation to your own answer
The situation and the technique
What the moment needs, in a few steps, with phrases that work.
Four practice formats
Cards, read and write, listen and write, respond in English.
Your answer, reviewed
The AI coach reviews your written answer and shows a better version.
Progress you keep
Today’s practice and your saved progress, on phone or laptop.
A dedicated pack for this field is in preparation. The meetings part of your week you can practise today, with Meetings and discussions.
Articles and terms for this role
- Terms
account-manager
A professional responsible for managing ongoing relationships with existing clients, driving renewals, and discovering upsell opportunities.
- Terms
churn-rate
The percentage of subscribers or customers who discontinue their service or cancel their subscription over a specified timeframe.
- Terms
customer-success-manager
A professional dedicated to helping customers achieve their desired business outcomes using the company's product, driving adoption and retention.
- Terms
account-executive
A sales professional responsible for closing new customer deals, conducting demos, negotiating contracts, and hitting revenue quotas.
- Terms
deliverable
A tangible or intangible good, service, or outcome produced as a result of a project.
- Terms
demo
A live demonstration showcasing a working software feature or product to stakeholders or clients.
Other roles in Sales and business development
Account manager, KAM
Practise the moments of your role
A dedicated pack for this field is in preparation. The meetings part of your week you can practise today, with Meetings and discussions.