Sales and business development
English for sales representatives
You have thirty seconds before they hang up. In English, that means a clear reason for calling, one sharp question and a confident ask for the meeting.
Your working week
The conversations you have, in English.
- 01
Cold call opening
What makes it hard: Say who you are and why it matters to them before they say “not interested”.
- 02
Getting past the gatekeeper
What makes it hard: Sound like a business call, not a sales pitch.
- 03
“Send me an email”
What makes it hard: Turn a brush-off into a short conversation or a booked slot.
- 04
Booking the meeting
What makes it hard: Propose a time, confirm the attendees and the agenda.
Sounds familiar?
You know English. These moments still catch you out.
“I prepare a script, but when they interrupt, I lose it completely.”
“Native speakers talk fast on the phone and I ask them to repeat — that kills the call.”
“I sound polite but not confident, so they don’t take the meeting.”
Tasks in English
What your role asks you to do in English
- Make cold calls and leave voicemails
- Qualify leads with short questions
- Answer early objections
- Book and confirm meetings
How you practise
From the situation to your own answer
The situation and the technique
What the moment needs, in a few steps, with phrases that work.
Four practice formats
Cards, read and write, listen and write, respond in English.
Your answer, reviewed
The AI coach reviews your written answer and shows a better version.
Progress you keep
Today’s practice and your saved progress, on phone or laptop.
A dedicated pack for this field is in preparation. The meetings part of your week you can practise today, with Meetings and discussions.
Articles and terms for this role
- Terms
account-executive
A sales professional responsible for closing new customer deals, conducting demos, negotiating contracts, and hitting revenue quotas.
- Terms
demo
A live demonstration showcasing a working software feature or product to stakeholders or clients.
- Terms
follow-up
A subsequent action, message, or meeting to check progress or maintain communication.
- Terms
pain-point
A specific, persistent problem or frustration that customers or users experience with current solutions.
- Terms
sales-representative
A sales professional who identifies prospective leads, conducts initial outreach, and qualifies opportunities for account executives.
- Terms
touchpoint
Any point of interaction, communication, or encounter between a customer and a business, or between team stakeholders.
Other roles in Sales and business development
Sales representative, SDR
Practise the moments of your role
A dedicated pack for this field is in preparation. The meetings part of your week you can practise today, with Meetings and discussions.