Sales and business development
English for business development managers
You open doors: a first call with a potential partner, an event, a proposal to a new market. In English, you need to build trust quickly and make a clear, credible offer.
Your working week
The conversations you have, in English.
- 01
First partner call
What makes it hard: Explain who you are, why them and what both sides gain.
- 02
Networking at an event
What makes it hard: Start a conversation, find common ground and ask for a follow-up.
- 03
Presenting a partnership proposal
What makes it hard: Structure, numbers and the first step, in ten minutes.
- 04
Negotiating a deal
What makes it hard: Trade concessions and protect what matters to your company.
Sounds familiar?
You know English. These moments still catch you out.
“At conferences I can start small talk, but I can’t move it to business.”
“My proposals are strong on paper and lose their power when I present them.”
“In negotiations I agree too quickly because I can’t find a polite way to say no.”
Tasks in English
What your role asks you to do in English
- Open conversations with new partners
- Network at events and follow up
- Present partnership proposals
- Negotiate terms and agreements
How you practise
From the situation to your own answer
The situation and the technique
What the moment needs, in a few steps, with phrases that work.
Four practice formats
Cards, read and write, listen and write, respond in English.
Your answer, reviewed
The AI coach reviews your written answer and shows a better version.
Progress you keep
Today’s practice and your saved progress, on phone or laptop.
A dedicated pack for this field is in preparation. The meetings part of your week you can practise today, with Meetings and discussions.
Articles and terms for this role
- Terms
account-executive
A sales professional responsible for closing new customer deals, conducting demos, negotiating contracts, and hitting revenue quotas.
- Terms
account-manager
A professional responsible for managing ongoing relationships with existing clients, driving renewals, and discovering upsell opportunities.
- Terms
churn-rate
The percentage of subscribers or customers who discontinue their service or cancel their subscription over a specified timeframe.
- Terms
customer-success-manager
A professional dedicated to helping customers achieve their desired business outcomes using the company's product, driving adoption and retention.
- Terms
deliverable
A tangible or intangible good, service, or outcome produced as a result of a project.
- Terms
demo
A live demonstration showcasing a working software feature or product to stakeholders or clients.
Other roles in Sales and business development
Business development manager
Practise the moments of your role
A dedicated pack for this field is in preparation. The meetings part of your week you can practise today, with Meetings and discussions.