Meaning
A professional who inspects, cleans, and models data to uncover actionable insights, build dashboards, and support business decisions.
Three examples from work
Funnel analysis
POWhy did checkout conversions drop last week?
Data AnalystOur funnel report shows an 18% abandonment spike when the new address validation step was added.
A/B test evaluation
Marketing LeadDid the new onboarding banner achieve statistical significance?
Data AnalystYes, with a 95% confidence interval showing an 8% lift in activation.
Executive reporting
CEOCould you prepare an executive summary of user churn by cohort?
Data AnalystI'll create an interactive Metabase dashboard with weekly cohort retention graphs.
Data Analysts turn raw database queries into clear visual stories and commercial recommendations for product and marketing teams.