Meaning
Objectives and Key Results; a strategic goal-setting framework that pairs aspirational qualitative objectives with measurable quantitative outcomes.
Three examples from work
Quarterly planning
VPLet's review our Q3 company OKRs.
POOur Objective is expanding in the European market, with three Key Results tracking compliance and enterprise signups.
Team alignment
Scrum MasterHow does this refactoring sprint connect to our engineering OKRs?
LeadIt directly targets Key Result 2: reducing API response latency under 200 milliseconds.
All-hands
CEOAchieving seventy percent of an ambitious OKR is considered a strong success.
PMThat encourages teams to set stretch goals without fear of failure.
Pronounce each letter: 'O-K-R'. OKRs set inspirational direction, while KPIs measure ongoing steady-state health.